EBTSF 2025

o Agnieszka Piekutowska, Faculty of Economics and Finance, University of Bialystok, Poland
o Aleksandar Petreski, Jönköping International Business School, Jönköping University, Sweeden
o Anita Ciunova-Shuleska, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Anna Lasakova, Faculty of Management, Comenius University in Bratislava, Slovakia
o Atanasko Atanasovski, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Aykut Hamit Turan, Sakarya University, Turkey
o Boban Melovic, Faculty of Economics, University of Montenegro, Montenegro
o Bobi Ivanov, College of Communication and Information, University of Kentucky, USA
o Bojan Shimbov, University Jaume I, Spain
o Branislav Boricic, Faculty of Economics, University of Belgrade, Serbia
o Catalin Nicolae Albu, Bucharest Academy of Economic Studies, Faculty of Accounting and Management Information Systems, Romania
o Dejan Spasic, University of Nis, Faculty of Economics
o Dragan Gligoric, Faculty of Economics, University of Banjaluka, Bosna and Herzegovina
o Fatmir Memaj, Faculty of Economy, University of Tirana, Albania
o Francisco Simões, Iscte – University Institute of Lisbon, Portugal
o Goce Andrevski, Queen’s University, Canada
o Goce Petreski, Macedonian Academy of Sciences and Arts and Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Goran Petrevski, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Guillermo Duran, University of Buenos Aires, Argentina
o Igor Ivanovski, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Josef Windsperger, Faculty of Business, Economics and Statistics, University of Vienna
o Yoshiaki Jinnai, Emeritus Professor, Tokyo Keizai University, Japan
o Katerina Toshevska-Trpcevska, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Kimberly A. Parker, School of Journalism and Media, University of Kentucky, USA
o Ksenija Dencic Mihajlov, University of Nis, Faculty of Economics
o Lidija Pulevska Ivanovska, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Ljupcho Eftimov, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Marija Grishin, Dublin City University, Ireland
o Marko Djogo, Faculty of Economics, University of East Sarajevo, Republic of Srpska, Bosnia and Herzegovina
o Matej Cerne, Ph.D., School of Economics and Business (SEB LU), University of Ljubljana, Slovenia
o Metka Tekavčič, School of Economics and Business, University of Ljubljana, Slovenia
o Mihai Muitascu, West University of Timisoara Faculty of Economics & Business Administration
o Miroslav N. Jovanovic, University of Geneva, Switzerland
o Momchil Antov, Dimitar A. Tsenov, Academy of Economics, Svishtov, Bulgaria
o Muhammad Abdur Rahman Malik, Suleman Dawood School of Business, Lahore University of Management Sciences (LUMS), Pakistan
o Natalia Ribberink, Hamburg University of Applied Sciences, Faculty of Business & Social Sciences, Germany
o Neven Šerić, Faculty of Economics, University of Split, Croatia
o Nikola Milović, Faculty of Economics, University of Montenegro, Montenegro
o Nina Begicevic Redzep, Faculty of Organization and Informatics, University of Zagreb, Croatia
o Petar Veselinović, Ekonomski fakultet, Univerziteta u Kragujevcu, Serbia
o Predrag Bjelic, Faculty of Economics, University of Belgrade, Serbia
o Predrag Trpeski, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Rezarta Perri, Faculty of Economics, University of Tirana, Albania
o Sanda Renko, Faculty of Economics and Business, University of Zagreb, Croatia
o Sasho Arsov, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Simon Best, Middlesex University Business School, U.K.o Simon Best, Middlesex University Business School, U.K.
o Sladjana Benkovic, University of Belgrade, Faculty of Organizational Sciences
o Stanko Stanic, Faculty of Economics, University of Banja Luka, Bosnia and Herzegovina
o Tadija Đukić, Faculty of Economics, University of Nis, Serbia
o Taki Fiti, Faculty of Economics – Skopje, Ss Cyril and Methodius University and Macedonian Academy of Sciences and Arts, North Macedonia
o Tareq Rasul, Australian Institute of Business, Adelaide, Australia
o Vincent Charles, School of Management, University of Bradford, U.K.
o Vladimir Filipovski, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Zorica Bozinovska-Lazarevska, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia

CONFERENCE CHAIR

• Nikolina Palamidovska-Sterjadovska, PhD

MEMBERS

• Marina Trpeska, PhD
• Mijalche Santa, PhD
• Atanasko Atanasovski, PhD
• Daniela Bojadzieva, PhD
• Nikola Levkov, PhD
• Marija Trpkova-Nestorovska, PhD
• Suzana Makreshanska Mladenovska, PhD
• Elena Makrevska-Disoska, PhD
• Biljana Tashevska, PhD
• Violeta Cvetkoska, PhD
• Bojan Kitanovikj, MSc

SECRETARY

• Irena Bogoevska-Gavrilova, MSc

Prof. Keld Laursen
Copenhagen Business School

What Makes Universities Economically Useful—and What This Means for Developing Economies

Professor Keld Laursen is Professor of Economics and Management of Innovation and Head of the Department of Strategy and Innovation at Copenhagen Business School (CBS). He also holds a DNV-GL Professor II position at the Norwegian University of Science and Technology (NTNU). His research focuses on open and distributed innovation, the organization of innovative activities, and how firms and institutions create and capture value from external knowledge.

Professor Laursen’s work has been published in leading academic journals, including Strategic Management Journal, Organization Science, Journal of International Business Studies, Journal of Economic Geography, and Research Policy. He is Co-Editor of Research Policy and serves on the editorial boards of the Strategic Management Journal and Industrial and Corporate Change. He is a former Chair of the Technology & Innovation Management Division of the Academy of Management and has served as a panel member at the European Research Council (ERC).

Prof. Tareq F. Rasul
 GUST

Mastering the Art of Systematic Literature Reviews

Associate Professor Tareq F. Rasul is an accomplished academic specializing in Digital Marketing, Consumer Behaviour, Entrepreneurship, and Tourism at the Gulf University for Science & Technology (GUST) in Kuwait. His teaching philosophy centres on inspiring curiosity and guiding students through a journey of personal and intellectual discovery.

His research interests include digital customer engagement, virtual reality in marketing, halal tourism, and entrepreneurial innovation. He has authored more than 100 peer-reviewed journal articles, book chapters, and conference papers, with publications in leading ABDC A*, A and SCImago Q1-ranked journals, including Journal of Business Research, International Journal of Hospitality Management, International Journal of Bank Marketing, Journal of Knowledge Management, Psychology & Marketing, and Current Issues in Tourism.

Professor Rasul serves as an Associate Editor of Vision: The Journal of Business Perspective and sits on the editorial boards of several international journals. He has also contributed as a guest editor and has served on the organizing committees of numerous international academic conferences.

Ada Guštin Habuš, PhD
CEO & Co-Founder, Kolibri Labs

Ada Guštin Habuš, PhD is the CEO and Co-Founder of Kolibri Labs, an AI consulting and software development company and the official AI Project Partner of the Academy of Management. She earned her PhD in Economics from the School of Economics and Business, University of Ljubljana, and completed part of her doctoral studies as a Visiting Scholar at Columbia University in New York. Before founding Kolibri Labs, she spent several years in academia and later joined the venture capital fund Silicon Gardens, where she worked closely with fast-growing, technology-driven startups. She continues to teach as a Visiting Professional at the School of Economics and Business, contributing to courses within the Technology Management module of the IMB program.

At our conference, Dr. Guštin Habuš will lead a workshop titled:

“Leading Transformation in the Age of AI: Bridging Business and Academic Perspectives.”

6th international scientific conference Economic and Business Trends Shaping the Future

Published by

Faculty of Economics-Skopje, Ss. Cyril and Methodius University
Bul. Goce Delcev 9V, 1000 Skopje, Republic of North Macedonia
www.eccf.ukim.edu.mk

Edition: 6th
Publication type: e-book

Available at: https://repository.ukim.mk/handle/20.500.12188/34522

All papers published in the Conference Proceedings are indexed in the Research Papers in Economics (RePEc).

Published: Skopje, December, 2025
ISSN: 2671-3705