EBTSF 2024

o Agnieszka Piekutowska, Faculty of Economics and Finance, University of Bialystok, Poland
o Aleksandar Petreski, Jönköping International Business School, Jönköping University, Sweeden
o Anita Ciunova-Shuleska, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Anna Lasakova, Faculty of Management, Comenius University in Bratislava, Slovakia
o Atanasko Atanasovski, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Aykut Hamit Turan, Sakarya University, Turkey
o Boban Melovic, Faculty of Economics, University of Montenegro, Montenegro
o Bobi Ivanov, College of Communication and Information, University of Kentucky, USA
o Bojan Shimbov, University Jaume I, Spain
o Branislav Boricic, Faculty of Economics, University of Belgrade, Serbia
o Catalin Nicolae Albu, Bucharest Academy of Economic Studies, Faculty of Accounting and Management Information Systems, Romania
o Dejan Spasic, University of Nis, Faculty of Economics
o Dragan Gligoric, Faculty of Economics, University of Banjaluka, Bosna and Herzegovina
o Fatmir Memaj, Faculty of Economy, University of Tirana, Albania
o Francisco Simões, Iscte – University Institute of Lisbon, Portugal
o Goce Andrevski, Queen’s University, Canada
o Goce Petreski, Macedonian Academy of Sciences and Arts and Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Goran Petrevski, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Guillermo Duran, University of Buenos Aires, Argentina
o Igor Ivanovski, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Josef Windsperger, Faculty of Business, Economics and Statistics, University of Vienna
o Yoshiaki Jinnai, Emeritus Professor, Tokyo Keizai University, Japan
o Katerina Toshevska-Trpcevska, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Kimberly A. Parker, School of Journalism and Media, University of Kentucky, USA
o Ksenija Dencic Mihajlov, University of Nis, Faculty of Economics
o Lidija Pulevska Ivanovska, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Ljupcho Eftimov, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Marija Grishin, Dublin City University, Ireland
o Marko Djogo, Faculty of Economics, University of East Sarajevo, Republic of Srpska, Bosnia and Herzegovina
o Matej Cerne, Ph.D., School of Economics and Business (SEB LU), University of Ljubljana, Slovenia
o Metka Tekavčič, School of Economics and Business, University of Ljubljana, Slovenia
o Mihai Muitascu, West University of Timisoara Faculty of Economics & Business Administration
o Miroslav N. Jovanovic, University of Geneva, Switzerland
o Momchil Antov, Dimitar A. Tsenov, Academy of Economics, Svishtov, Bulgaria
o Muhammad Abdur Rahman Malik, Suleman Dawood School of Business, Lahore University of Management Sciences (LUMS), Pakistan
o Natalia Ribberink, Hamburg University of Applied Sciences, Faculty of Business & Social Sciences, Germany
o Neven Šerić, Faculty of Economics, University of Split, Croatia
o Nikola Milović, Faculty of Economics, University of Montenegro, Montenegro
o Nina Begicevic Redzep, Faculty of Organization and Informatics, University of Zagreb, Croatia
o Petar Veselinović, Ekonomski fakultet, Univerziteta u Kragujevcu, Serbia
o Predrag Bjelic, Faculty of Economics, University of Belgrade, Serbia
o Predrag Trpeski, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Rezarta Perri, Faculty of Economics, University of Tirana, Albania
o Sanda Renko, Faculty of Economics and Business, University of Zagreb, Croatia
o Sasho Arsov, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Simon Best, Middlesex University Business School, U.K.o Simon Best, Middlesex University Business School, U.K.
o Sladjana Benkovic, University of Belgrade, Faculty of Organizational Sciences
o Stanko Stanic, Faculty of Economics, University of Banja Luka, Bosnia and Herzegovina
o Tadija Đukić, Faculty of Economics, University of Nis, Serbia
o Taki Fiti, Faculty of Economics – Skopje, Ss Cyril and Methodius University and Macedonian Academy of Sciences and Arts, North Macedonia
o Tareq Rasul, Australian Institute of Business, Adelaide, Australia
o Vincent Charles, School of Management, University of Bradford, U.K.
o Vladimir Filipovski, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia
o Zorica Bozinovska-Lazarevska, Faculty of Economics – Skopje, Ss Cyril and Methodius University, North Macedonia

CONFERENCE CHAIR

• Nikolina Palamidovska-Sterjadovska, PhD

MEMBERS

• Marina Trpeska, PhD
• Mijalche Santa, PhD
• Atanasko Atanasovski, PhD
• Daniela Bojadzieva, PhD
• Nikola Levkov, PhD
• Marija Trpkova-Nestorovska, PhD
• Suzana Makreshanska Mladenovska, PhD
• Elena Makrevska-Disoska, PhD
• Biljana Tashevska, PhD
• Violeta Cvetkoska, PhD
• Martin Kiselicki, PhD
• Todor Tocev, MSc

SECRETARY

• Irena Bogoevska-Gavrilova, MSc

Rebecca Slotegraaf

Associate Dean for Research

Professor of Marketing

Neal Gilliatt Chair

Rebecca Slotegraaf is the Associate Dean for Research and Neal Gilliatt Chair and Professor of Marketing at Indiana University – Kelley School of Business. Her research focuses on understanding when new product introductions, environmental sustainability, and brand strength influence a firm’s financial returns and competitive advantage. She has published in numerous top-ranked marketing and management journals, including the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Organization Science. 

Her research was a finalist for the Jan Benedict Steenkamp Award for Long-term Impact and earned the Jagdish N. Sheth Award. She currently serves as an Associate Editor for the Journal of Marketing and the Journal of Marketing Research and serves on the Editorial Boards of five other top-ranked journals. She also served as an Associate Editor for the 3rd Edition of the PDMA New Product Management Handbook. 

Professor Slotegraaf has taught at the undergraduate, MBA, and PhD levels, and received the Indiana University Trustees Teaching award in 2014 and 2018. She also received an innovative teaching award from the Kelley School of Business in 2008. Professor Slotegraaf has worked with several companies and builds her insights from work across several industries, including automotive, consumer durables, fast-moving consumer goods, high-technology, and pharmaceuticals.

Areas of expertise: New Product Development, Brand Management, Marketing Capabilities

Peter A. Bamberger

President –  Academy of Management
Management Chair – Tel Aviv University
Research Director – Cornell University
 Former Editor-in-Chief – Academy of Management Discoveries

Peter A. Bamberger is the Domberger Professor of Management at Tel Aviv University’s Coller School of Management, and Research Director of Cornell’s Smithers Institute. His research examines rewards management, teamwork, and employee wellbeing. Author of several books including Human Resource Strategy (Taylor & Francis, 2024) and Exposing Pay (Oxford, 2023), Bamberger has published over 120 referred journal articles. An elected Fellow of the Society of Industrial and Organizational Psychology and the Academy of Management, he served as an associate editor of Academy of Management Journal, and editor-in-chief of Academy of Management Discoveries.  He currently serves as President of the Academy of Management.

Zoran Krupka

Full-time professor of marketing – University of Zagreb, Faculty of Economics and Business

Vice Dean for Quality and Internationalization

Zoran Krupka is a full-time professor of marketing at the University of Zagreb, Faculty of Economics and Business, and a Vice Dean for Quality and Internationalization. He has completed an international study program at the Massachusetts Institute of Technology (MIT). His research, published in leading journals such as the Journal of Business Research, focuses on international marketing, brand management, and market strategies. He is also a visiting proffessor worldwide. 

5th international scientific conference Economic and Business Trends Shaping the Future

Published by

Faculty of Economics-Skopje, Ss. Cyril and Methodius University
Bul. Goce Delcev 9V, 1000 Skopje, Republic of North Macedonia
www.eccf.ukim.edu.mk

Edition: 5th
Publication type: e-book

Available at: htps://repository.ukim.mk/handle/20.500.12188/24470

All papers published in the Conference Proceedings are indexed in the Research Papers in Economics (RePEc).

Published: Skopje, November, 2024
ISSN: 2671-3705